Brand publishing organization is crucial to creating a content-centric marketing culture. As you push towards personalization, the volume of content and variety of formats can expand exponentially. To create valuable content that drives growth, you first need to create a brand publishing model based on the right skills and practices. Our modules can help you focus and develop the right resources, especially in terms of:
- Mapping your organization and ecosystem
- Setting an organizational strategy and structure
- Auditing and recommending essential skillsets
- Establishing correct sourcing models
- Creating a center of excellence.