The faculty of the Brand Publishing Institute combines expertise in publishing, media, digital transformation, and modern sales, marketing, and communications best practices. Our faculty includes leaders from institutions at the forefront of defining and enabling the emerging discipline of brand publishing. We are uniquely qualified to help marketing executives lead their organizations in the transformation from an advertising model to a brand publishing model.
Our education programs, advisory materials, support services, and events are based on insights developed through years of successful publishing, digital marketing, go-to-market innovation, digital transformation, and change management experience. We offer exclusive access to proprietary methods – including executive education programs and strategic road maps – that will equip your organization with the skills, processes, structures, and systems it needs to become a successful brand publisher.
Stephen Diorio is an established authority in go-to-market innovation with over 25 years of experience helping sales and marketing executives to use modern sales and marketing approaches to measurably grow sales, improve marketing productivity, and differentiate the customer experience. Mr. Diorio has worked with over 100 marketing leaders – including: Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to execute leading edge digital transformation, brand publishing, and sales enablement programs. Stephen is an expert on how technology can improve sales and marketing effectiveness – he authored the book “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)” and “Brand Publishing: A CMO Blueprint for Managing Content Operations at Scale”. Mr. Diorio leads the Digital Transformation Practice at Digital Surgeons – a design and innovation agency. Before that he buit Profitable Channels into a leading go-to-market strategy consultancy, and was a Venture Partner at Trident Capital – a private equity firm that specializes in advanced marketing services and solutions. Stephen holds an MBA in Marketing from the University of Chicago, and a B.S. in Engineering from Bucknell University.
Areas of expertise: Content architecture, content sourcing, publishing systems, and content distribution.
You can contact Stephen at firstname.lastname@example.org and on 203-912-8172.
Digital marketing expert and strategist Bill Scully has seen the digital marketing landscape radically change year over year.
With over 15 years of digital coaching, speaking, and most importantly, real-life, in-the-trenches business experience, his focus always returns to driving qualified traffic, and getting website visitors to take action.
His B2B business and sales management experience allow him to see the larger goal and politics beyond the individual project to focus on what’s important to be successful.
Bill has served as a Director of Digital Marketing for Siemens Industry and Dräger Medical, and also acted as the International Search Engine Consultant for Siemens. He is a master at uncovering and supporting customer intent to drive traffic, and now runs Digital Marketing Fuel, LLC a digital marketing consulting company.
Areas of expertise: Search Engine Optimization, Customer Intent, Traffic Generation, Conversion Optimization, and Customer Journeys.
You can contact Bill Scully at Bill@BrandPublishingInstitue.com and on 860-377-9382.
Rob is a Director of the Brand Publishing Institute, specializing in connected marketing and sales programs. He is regarded as an expert in multi-channel selling, digital marketing, marketing technologies, and advanced analytics. Rob has an 18-year track record of helping Microsoft and IBM drive measurable and profitable new growth through innovative targeted marketing, relationship marketing, and multi-channel selling programs. He has helped dozens of other business-to-business and consumer-based organizations acquire, nurture, and grow their customers by executing highly targeted and measurable connected marketing and sales programs.
Rob serves on the board of Marketing EDGE (formerly the Direct Marketing Educational Foundation). He has a Bachelor’s degree in Marketing from the State University of New York (SUNY) at Plattsburgh, and an MBA from Adelphi University.
Areas of expertise: Content measurement, content targeting, and publishing systems.
You can contact Rob at email@example.com and on 425-241-1392.
Kathy Baughman is a Director and co-founder of the Brand Publishing Institute, and an established authority on content strategy. In her role as president of ComBlu, a leading content strategy consultancy, Kathy has pioneered new ways to parse the content supply chain – mapping content to the customer journey, uncovering points of differentiation through topic modeling, and using personas to drive one-to-one targeting programs. She has helped organizations re-engineer outdated processes and adopt best practices in content publishing, while successfully managing with the cultural change associated with this transformation.
Kathy and her team have partnered with hundreds of leading brands to create innovative content strategies, integrate influencer marketing into content strategy road maps, and develop thought leadership programs. Some of the brands that have flourished with ComBlu’s support include Allstate, Barclaycard, BMO Harris, Capital One, Cisco, Dell, GE Capital, Intel, Microsoft, Verizon Wireless, VMware and 3M.
Kathy is a frequent speaker at marketing conferences and the author of several leading publications aimed at advancing the practice of brand publishing, including the report Publish or Perish (Forbes), and two ComBlu e-books: Content Supply Chain: Getting your content to sing and dance and The Alchemy of Content: A Formula for Overcoming Four Major Content Pain Points.
Areas of expertise: Content targeting, content governance, content planning, content sourcing, content architecture, and publishing skills.
You can contact Kathy at firstname.lastname@example.org and on 312-343-2523.
Larry is the founder of Racepoint Global, and is globally recognized as an expert in public relations and marketing services. He is passionate about the convergence of technology, the web, and communications, and speaks frequently on the future of marketing, the evolving agency model, and the progression of owned digital media.
Larry enjoys helping global brands and emerging companies harness social media strategies to enhance their brand reputation; create and extend partnerships; and increase demand generation. In 1987, he started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named Chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people, which included the company’s public relations, research and analysis, and entertainment holdings. Larry also founded one of the industry’s first interactive marketing agencies, Thunder House, and has worked with world-class clients including ARM, AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, and Microsoft.
Larry has authored several prominent books on digital marketing strategy, including The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric (Wiley). He serves on the boards of several corporations, non-profit organizations, and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the world’s largest interactive advocacy organization. In 2013, he was a speaker and member of the University of Oxford’s 2013 Union Debate team, at Saïd Business School’s annual “Silicon Valley Comes to Oxford” event.
Areas of expertise: Content architecture, content planning, and content distribution.
You can contact Larry at email@example.com.
Matt is the Principal and Chief Strategy Officer of PwC’s Strategy& Digital Services team, which uses human-centered design, rapid prototyping, and data analytics to unlock new opportunities for innovation across industries. He helps clients across the marketing and media ecosystem develop, build out, and accelerate new and disruptive marketing and sales strategies.
Matt leads Strategy&’s work with consumer and retail clients in the digital space, and works with marketing-intensive clients in other industry sectors such as media, marketing services, financial services, and health care. Recently, he has worked with a leading global consumer packaged goods firm to develop next-generation capabilities for digital leadership across content marketing, mobile, social media, analytics and e-commerce. He also helped a major media company develop a digital marketing services business; worked with a leading global bank to develop new capabilities for creating, distributing, and optimizing the use of content and social media across its lines of business; and helped a global business-to-business manufacturer develop a road map for e-commerce and lead generation, enrolling country and business unit teams against prioritized opportunities.
Matt has more than 20 years of consulting experience, and worked at Arthur D. Little before joining Strategy&. He has a B.A. in Economics from Dartmouth College – from which he graduated Phi Beta Kappa – and an MBA from Columbia Business School.
Areas of expertise: Content targeting, publishing systems, content assembly, content governance, content distribution.
You can contact Matt at firstname.lastname@example.org
Grant is the founder and Managing Director of Editor Group, a leading corporate writing and content marketing firm with offices in Sydney, Singapore, and New York. He authored the book Think Write Grow (Wiley), which explains how experts can become thought leaders and grow their business through great writing and marketing. Before starting Editor Group, Grant wrote for the computing and telecommunications trade press, and was a senior journalist with The Australian Financial Review – Australia’s national financial newspaper. He is also the founder and former editor of PSF Journal, a marketing strategy magazine for members of the Asia-Pacific Professional Services Marketing Association.
Grant and his team create thought leadership and other written content to fuel the marketing and sales strategies of multinational technology companies and professional services firms. They also serve a wide range of other business, government, and not-for-profit clients with editorial services and strategic guidance on publishing and content creation.
Areas of expertise: Content architecture, planning, sourcing, skills, and governance.
You can contact Grant at email@example.com or on +61-414-720-720.
Pete Sena, is the Founder of Digital Surgeons and an established authority on creative strategy, design, and marketing technology. Peter is expert in creating emotionally resonant and highly immersive content experiences using video, interactive and user generated content. He has execute world class award winning digital content experiences for leading global brands, including Epic Games, MTV, Irrational Games, Sharp Electronics, Guess, Fender Music Corporation, Ovation Guitars, Lady Gaga and Barneys New York, USTA, and United Technologies Corp. Peter and his teams have expertise targeting and assembling content in owned, earned and paid marketing channels using leading digital platforms including web CMS, marketing cloud and social media channels.
Areas of Expertise Include: Content Creation, Content Assembly, Content Targeting, Content Measurement, and Content Architecture
You can contact Peter at firstname.lastname@example.org
Trish is a Managing Director in the New York office of RSR Partners, where she specializes in marketing services and corporate marketing. Her depth of knowledge and partnering style make her a go-to person for agencies and corporations considering how to evolve the CMO function and build world-class marketing teams. Trish’s reputation as an advisor, advocate, and friend to the best and brightest people within the marketing services industry enables her to fully understand her clients’ business priorities and offer insightful evaluations of executive talent. Her commitment to executive search, leading-edge marketing best practices, and competitive intelligence insights make her one of the most informed talent partners in this space.
Prior to joining RSR Partners, Trish was a partner in the New York office of a leading search firm. Her search expertise spans the marketing services spectrum from agencies to corporations, and she has a unique background, having worked on both the client side and search firm side of executive hiring.
Areas of expertise: Publishing skills.
You can contact Trish at email@example.com and on 917-327-6970.
Jeff is an expert at helping clients and brands make an emotional connection with their customers. He does this by combining powerful strategic messages with elegant world-class production. He was one of the original key art directors for BMW – a member of the creative team that Adweek magazine recognized as one of the best of the century – and his campaign for Samsung is in the permanent collection of the Museum of Modern Art.
During his time working for agencies such as DDB Needham, Young & Rubicam, BBDO, Chiat/Day, and Scali, McCabe, Sloves, Jeff was the creative director on many high-profile accounts including BASF, Jaguar, MTV, Nikon, Pepsi, Reebok, Volkswagen and Volvo. In 1993, he started his own creative agency, Turbine, which he grew to include national and global accounts with the American Institute of CPAs and Oxford Health Plans, Allied Domecq, BMW, Chase Bank, ESPN, NFL, Nokia, Samsung, UnitedHealthcare, and Wellesley College.
Areas of expertise: Publishing skills, content sourcing, and content planning.
You can contact Jeff at firstname.lastname@example.org or on 203-451-2282.
Frank is a Director and Board Member of the Brand Publishing Institute, and an established authority in sales force enablement, education, management, and optimization in the Financial Services Industry and Managing Partner, CEO of Wheelhouse Analytics – a company devoted to providing innovative technology, analytical and education solutions to the investment management industry. Mr. Coates led the developed the unique multi-tenant WheelhouseEd eLearning platform that the Brand Publishing Institute uses to educate, engage and enable CMOs and their management teams as part of our education and transformation process. He has done leading edge work measuring the relationship between marketing content relevance, quality and utilization and sales success. Frank has more than 20 years of experience in financial services sales and distribution management, technology and analysis as the former Director of Sales for Strong Mutual Funds and Director of Separate Accounts for Dreyfus. He is a graduate of Siena College with a degree in Computer Science and Mathematics. He has served as a First Lieutenant in the United States Army from 1986-1990 and received his CFA charter in 2003.
Expertise – Content Measurement and Analytics, Content Distribution in Sales and Service Channels