45-Day Brand Publishing Transformation Programs

Transformation Process

Our 45-Day Brand Publishing Transformation Programs are designed to help CMOs lead and accelerate the transformation of their marketing operations from a traditional model to a publishing model. Our proprietary process delivers an integrated set of executive education, engagement and enablement tools to help organizations quickly move from understanding, to consensus to transformation as quickly and efficiently as possible.  After 45-days, your content operations leadership and the key stakeholders who support the publishing process will:

  1. Understand what best-in-class Brand Publishing “looks like”
  2. Know where your organization stands against best-in-class Brand Publishers
  3. Agree on the biggest opportunities to improve performance at your company
  4. Define clearer processes, roles, teams and goals of an enterprise publishing process
  5. Create a roadmap and six-month action plan to put in place the systems, structures, incentives, skills, and processes to execute a brand publishing model

Learn more – download a brochure for our 45-day sprint to accelerate the development of a world class content operations team, process and center of excellence.