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Ten Steps to Building a Brand Publishing Center of Excellence

Get A CMO Blueprint for Managing Marketing Content Operations at Scale.

This year, the Brand Publishing Institute conducted extensive research to uncover best practices to provide marketing executives a holistic methodology for organizing, optimizing, and systematizing enterprise-wide publishing processes.

Our most recent research report – Ten Steps to Building a Brand Publishing Center of Excellence – found that Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO).