On October 17, Trish Shortell, managing director at RSR Partners, will host a panel at DMA’s Strategic Summit to examine these fundamental issues and more. Composed of four highly regarded leaders in the field, the panel – entitled “The Changing Face of the M-suite” – will address marketing’s need to shift into higher gear and identify:
• The M-suite’s role and how it is becoming more influential to overall business success;
• The increasing pressure and expectations;
• The use of data and analytics, their most important challenge; and
• The new skills set needed for transformation, and how to acquire them.