The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers become better informed and raising their expectations. And the purchase process has become longer and more complex. These forces are making selling more costly, collaborative, and consultative according to Joe Galvin, who is Chief Research Officer of the MHI […]
About Stephen Diorio
Stephen Diorio is an established authority in go-to-market innovation with over 25 years of experience helping sales and marketing executives to use modern sales and marketing approaches to measurably grow sales, improve marketing productivity, and differentiate the customer experience. Mr. Diorio has worked with over 100 marketing leaders - including: Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank - to execute leading edge digital transformation, brand publishing, and sales enablement programs. Stephen is an expert on how technology can improve sales and marketing effectiveness – he authored the book “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)” and “Brand Publishing: A CMO Blueprint for Managing Content Operations at Scale”. Mr. Diorio leads the Digital Transformation practice at Digital Surgeons, a leading design and innovation agency. Before that, he built Profitable Channels into a leading go-to-market strategy consultancy, and was a Venture Partner at Trident Capital – a private equity firm that specializes in advanced marketing services and solutions. Stephen holds an MBA in Marketing from the University of Chicago, and a B.S. in Engineering from Bucknell University.
Entries by Stephen Diorio
Skill Set Audits and Recommendations
We create content journeys
We do Organization Strategy and Structure