Listen to a 45-minute discussion of how the best marketers are making the transition from marketer to publisher by establishing internal systems and processes to plan, create, manage, distribute and optimize content operations at scale in a large and complex company. During this webinar, Stephen Diorio, the Director of the Brand Publishing Institute will share original best practices research and practical examples drawn from interviews with hundreds of leading marketers across the globe.
About Stephen Diorio
Stephen Diorio is an established authority in go-to-market innovation with over 25 years of experience helping sales and marketing executives to use modern sales and marketing approaches to measurably grow sales, improve marketing productivity, and differentiate the customer experience. Mr. Diorio has worked with over 100 marketing leaders - including: Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank - to execute leading edge digital transformation, brand publishing, and sales enablement programs. Stephen is an expert on how technology can improve sales and marketing effectiveness – he authored the book “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)” and “Brand Publishing: A CMO Blueprint for Managing Content Operations at Scale”. Mr. Diorio leads the Digital Transformation practice at Digital Surgeons, a leading design and innovation agency. Before that, he built Profitable Channels into a leading go-to-market strategy consultancy, and was a Venture Partner at Trident Capital – a private equity firm that specializes in advanced marketing services and solutions. Stephen holds an MBA in Marketing from the University of Chicago, and a B.S. in Engineering from Bucknell University.
Entries by Stephen Diorio
To get insights into the changing role of the CMO in a digital world, I interviewed one of our panelists, Evan Greene, CMO of the Recording Academy. Evan’s marketing team supports hundreds of thousands of music creators and students with a wide range of music education, professional development, support, and recognition (the Grammy Awards) services.
Yesterday, I spoke to a group of marketing and distribution executives about ways to improve sales effectiveness at the Wheelhouse Annual Conference: Doing More for Less: Creating a More Efficient Industry. The talk focused on the huge impact marketing content has on sales effectiveness and cost to sell in today’s selling environment.Our research with hundreds of leading organizations – including Asset Management leaders like Legg Mason, Janus and the Hartford Group – has taught us that content is the silent killer of sales effectiveness and the fuel that drives 100% of the executive growth agenda
How to Execute A Thought Leadership Selling Program The notion of establishing thought leadership has emerged as a top priority as growth-starved organizations look to differentiate themselves with new ideas, education, and relevant solutions that address buyer pain and influence their perceptions of value. Thought Leadership Selling Programs take a systematic approach hto delivering new […]
94% of senior-level executives believe delivering personalization is critical or important to reaching customers because it differentiates the customer experience and drives better sales and marketing outcomes. But PwC Digital IQ research shows most marketers don’t execute personalization very well.
To uncover the secrets to profitably enabling and executing personalized content experiences that leverage customer data and insights, I will host of panel of CMO’s– entitled Personalization: Fusing Creative & Analytics on October 17th, 2016 at the DMA’s Strategic Summit is an exclusive, invitation-only event for Marketing Executives attending &THEN and are active VP’s and above.
In today’s environment, to deliver a superior guest experience you need to go above and beyond, and be obsessive about innovating for the guest. Never stop. Make things much simpler. Eliminate friction in the travel experience. Better recognize and reward your best customers.
And technology gives us an amazing toolkit to redefine the guest experience in game changing ways. Analytics to better understand customers. Mobile and intelligent devices to engage, track, and assist guests. Digital and social channels to communicate.
The trick is to use these technology tools to find new and better ways we can deliver white glove treatment.
Taking a systematic or “federated” approach to governing content across a large organization is important because it helps the CMO better manage content quality, compliance and consistency across large, complex organizations. Better content governance significantly reduces the cost and complexity of content operations by improving earned and paid media effectiveness, speeding content to market faster, growing margins with a consistent value message, and reducing the time spent managing compliance and approvals.
On October 17th, 2016, Stephen Diorio, Director of the Brand Publishing Institute will host of panel of CMO’s to discuss the secrets to successfully enabling and executing personalized content experiences that leverage first and third party data to build unique, authentic experiences wherever customers interact with their brand. The panel – entitled Personalization: Fusing Creative & Analytics – will draw upon original best practices research conducted by Brand Publishing Institute and PwC with hundreds of CMOs, Mr. Diorio will lead a discussion about the keys to enabling a content supply chain that supports personalization at scale in digital marketing, sales and media touch points.
Marketers across a wide range of industries are actively working to develop Direct-to-Customer (DTC) models that directly engage customers using social, mobile, and digital channels and devices. The number of manufacturers selling directly to consumers it expected to grow 71% this year to more than 40% of all manufacturers. And over a third of consumers report they bought directly from a brand manufacturer’s web site last year.
Stephen Diorio and Grant Butler of the Brand Publishing Institute are hosting a webinar to teach marketing executives practical ways to gain control over the quality, consistency and compliance of their marketing content in a large and complex organization with limited resources.