Our research found that the challenge of managing content marketing and the growing cost and complexity of content operations has emerged as a major problem for marketing executives. Many of those surveyed reported it is a huge challenge to manage the complexity, inefficiency, and ineffectiveness of their content operations, despite its growing importance in the […]
About Bill Scully
Bill is VP Digital Marketing at the Brand Publishing Institute with expertise in digital content management and owned media channels. With over 15 years of real-life, in-the-trenches digital marketing experience within large organizations, he focuses on optimizing content to drive traffic, engagement, marketing qualified and sales qualified leads by getting visitors to take action on websites. His experience in B2B marketing and sales management allows him to see the larger goal and politics beyond the individual project to focus on what’s important to be successful. Bill has served as a Director of Digital Marketing for Siemens Industry and Dräger Medical, and also acted as the International Search Engine Consultant for Siemens. He is a master at uncovering and supporting customer intent to drive traffic, and now runs Digital Marketing Fuel, LLC a digital marketing consulting company.
Entries by Bill Scully
Why Brand Publishing Has Become So Critical to Growth 96% of marketing executives surveyed agree that the effectiveness of content marketing is essential to achieving their growth goals and increasingly defines the job of the CMO. “The quality and organization of marketing content is critical to achieving our goals – including branding, demand generation, sales and […]
Why is Brand Publishing Critical? First, what is Brand Publishing? Brand Publishing is defined as the production, management, distribution, and optimization of marketing and sales content at scale. It has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO). 5 Reasons Brand Publishing is Critical […]