Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group.
About Matthew Egol
Matthew is the Principal in PWC’s Strategy&’s Digital Services team. He works with clients across the marketing and media ecosystem to help them accelerate the development and build out of new disruptive strategies and capabilities for marketing and sales effectiveness. Matt leads the Strategy&'s work in digital with consumer and retail clients, and also works with other marketing intensive clients in other industry sectors such as media, marketing services, financial services, and healthcare. He is the Chief Strategy Officer for Strategy&'s Digital Services team, which leverages human centered design, rapid prototyping and data analytics to unlock new opportunities for innovation across industries. Matt has more than 20 years of consulting experience. Matt holds a BA in economics from Dartmouth College, from which he graduated Phi Beta Kappa, and an MBA from Columbia Business School.