Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO). The Brand Publishing Institute surveyed hundreds of global marketing executives and subject matter experts to […]
About Kathy Baughman
Kathy Baughman is Director and co-founder of the Brand Publishing Institute and an established authority in content strategy. In her role as president of ComBlu, a leading content strategy consultancy, Kathy has pioneered new ways of parsing the content supply chain, mapping content to the customer journey, uncovering points of differentiation through topic modeling and using personas to drive 1:1 targeting programs. She has helped organizations re-engineer outdated processes and adopt a best practices approach to content publishing as well as deal with the cultural change associated with transformation. Kathy and her team have partnered with hundreds of leading brands to create innovative content strategies, integrate influencer marketing into content strategy roadmap and develop thought leadership programs. Some of the brands served by ComBlu include GE Capital, Dell, Microsoft, Cisco, VMware, 3M, Capital One, BMO Harris, Barclaycard, Verizon Wireless, Intel and Allstate. She is a frequent speaker at marketing conferences and the author of several leading publications advancing the practice of Brand Publishing including: Publish or Perish (Forbes), Content Supply Chain, and The Alchemy of Content.
Entries by Kathy Baughman
One of the simplest things marketers can do to improve the effectiveness, utilization, relevance and reuse of their marketing content is to set up a system for tagging all of their content by persona, process step, and pain points of the audience
Content Supply Chain eBook Content Supply Chain Webinar Summary from ComBlu Inc. Content Supply Chain: A free eBook that tells brands how to treat your content like an asset, grow its equity and maximize content ROI. Content Supply Chain introduces the concepts of content equity and content supply chain, provides a content strategy playbook and outlines […]