Entries by Kathy Baughman

Content Through the Eyes of the CMO

Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO). The Brand Publishing Institute surveyed hundreds of global marketing executives and subject matter experts to […]

Content Supply Chain Webinar Summary

Content Supply Chain eBook Content Supply Chain Webinar Summary from ComBlu Inc. Content Supply Chain: A free eBook that tells brands how to treat your content like an asset, grow its equity and maximize content ROI. Content Supply Chain introduces the concepts of content equity and content supply chain, provides a content strategy playbook and outlines […]