The notion of establishing thought leadership has emerged as a top priority with sales and marketing executives. Growth-starved organizations are looking for ways to differentiate themselves with new ideas, education, and relevant solutions that address buyer pain and influence their perceptions of value. Marketing executives are learning that subject matter expertise and a strong point […]
About Grant Butler
Grant is the Managing Director and founder of Editor Group, a leading corporate writing and content marketing firm with offices in Sydney, Singapore and New York. He is also the author of Think Write Grow (Wiley 2012), a book which explains how experts can become thought leaders and grow their business through great writing and marketing. Before starting Editor Group, Butler wrote for the computing and telecommunications trade press, including being a senior journalist with The Australian Financial Review – Australia’s national financial newspaper. He is also the founder and former editor of PSF Journal, a marketing strategy magazine for members of the Asia Pacific Professional Services Marketing Association. Grant and his team create thought leadership and other content to fuel the marketing and sales strategies of multinational technology companies and professional service firms. They also serve a wide range of other business, government and not-for-profit clients with editorial services and strategic guidance on publishing and content creation.
Expertise Includes: Content Architecture, Content Planning, Content Sourcing, Content Skills, and Content Governance
Grant can be reached at firstname.lastname@example.org or +61 414 720 720