The faculty of the Brand Publishing Institute publishes best-practices research reports, books, and educational tools designed to teach CMOs – and their direct reports – the core competencies, systems, skills, and processes they will need to build to successfully execute brand publishing in a modern sales and marketing environment. Our faculty has developed best-practices research that will explain in detail how to:
Benchmark where your organization stands against best-in-class marketing organizations with the Brand Publishing Maturity Assessment. Assess your content operations against 55 specific brand publishing best practices to find ways you can optimize the production, management, distribution and impact of your marketing content.
Develop thought leadership programs that drive measurable sales outcomes, differentiate your brand, and deliver your value story in sales, marketing and media channels. Get the Think, Write, Growbook by Grant Butler of our faculty.