Listen to the Publish or Perish Webinar
This 45-minute webinar will explain how the best marketers are making the transition from marketer to publisher by establishing internal systems and processes to plan, create, manage, distribute and optimize content operations at scale in a large and complex company. During our discussion, Stephen Diorio, the VP of Digital Transformation at Digital Surgeons and a Director of the Brand Publishing Institute shares original best practices research and practical examples drawn from interviews with hundreds of leading marketers across the globe.
You will learn:
- The 10 key points of control, leverage, and scale in the publishing process that can reduce the cost and complexity of content operations;
- How to identify where technology can create leverage and control in the Brand Publishing process;
- Twelve levers enterprise marketers are using to govern the quality, consistency, and compliance across a large and complex organization;
- The keys to building a Brand Publishing Center of Excellence within your organization;