Stephen Diorio and Leading CMOs Will Discuss Enabling Personalized Content Experiences at the DMA Strategic CMO Summit on October 17th
Learn the keys to driving growth in digital marketing, sales and media channels with customer-focused content
94% of CMOs view delivering personalized content to customers and prospects is important to achieving their growth goals as marketers shift from broad-based targeting to curate tailored experiences that are based on the customers’ past and current behavior.
This is because personalization drives results. Research conducted by the Brand Publishing Institute and Forbes with 380 CMOs found that marketers that deliver personalized web experiences are getting double digit returns in marketing performance and response.
But finding the right formula for delivering personalized experiences and relevant content to customers takes a lot of out of the box thinking, research, and experimentation. So it’s no surprise that while business leaders almost universally agree that personalization is essential to driving growth, a recent Digital IQ research data from PwC shows that 60% marketers say they are not effectively delivering personalized customer experiences today.
On October 17th, 2016, Stephen Diorio, Director of the Brand Publishing Institute will host of panel of CMO’s to discuss the secrets to successfully enabling and executing personalized content experiences that leverage first and third party data to build unique, authentic experiences wherever customers interact with their brand. The panel – entitled Personalization: Fusing Creative & Analytics – will draw upon original best practices research conducted by Brand Publishing Institute and PwC with hundreds of CMOs, Mr. Diorio will lead a discussion about the keys to enabling a content supply chain that supports personalization at scale in digital marketing, sales and media touch points.
Our expert panelists are leading CMOs and analysts with experience and success leveraging data and content to drive unique and powerful personalized experiences that delight customers and improve marketing performance:
- Connie Weaver, CMO TIAA
- Mike Marcellin, CMO Juniper Networks
- Evan Greene, CMO of the Recording Academy (The Grammy’s)
- Matthew Egol, Chief Strategy Officer of Digital Services, PWC
- Stephanie Pike, VP, Omnichannel Customer Experience at Ricoh Americas
Participants in this session will learn:
- An operating model for cost effectively producing content to support personalization at scale
- Systems for managing personalized experiences across customer touch points
- The keys to planning, targeting, organizing and assembling customizable content
- The core competencies and skills needed to build a culture of personalization
The DMA’s Strategic Summit is an exclusive, invitation-only event for Marketing Executives attending &THEN and are active VP’s and above. The Summit – which is hosted at the LA Convention Center on October 17th – is a forum sharing ideas, insights, and actions needed to round out your planning season for 2017.
The goal of the session is to support peer-to-peer executive knowledge sharing and networking is the goal, and at the end of the day-long summit, we’re sure you’ll agree we’ve delivered on that promise. To learn more about this session, and how your organization can leverage your data and analytics investment to drive growth by delivering the right content to the right customer at the right time, contact us at 203-227-6020.
Participants will get a copy of the recent PwC -Forbes research report: Leading with Customer Focused Content as well as complimentary access to a proprietary online Brand Publishing curriculum that teaches essential best practices for targeting and personalizing content.