The Brand Publishing Institute leads a CMO panel on delivering personalized experiences at the Fortune CMO Summit on May 19th
Rob Stagno, Director of the of Brand Publishing Institute will lead a panel of CMO’s and experts who will focus on how “Performance Marketers” are getting a return on their large investment in data and analytics.
Mr. Stagno will lead a discussion with Jamie Perry, the VP of Marketing of JetBlue and Michael Platt, the Professor of Neuroscience and Marketing, Wharton to identify the keys to generating measurable sales returns from their investment in analytics by:
- Leveraging brains over budget to deliver effective marketing at scale
- Delivering personalized content experiences in digital, mobile and social channels
- Leveraging big data insights in sales, service and technical support interactions
- Balancing the art and science of big data to drive preference, engagement and conversion
“ 94% of senior-level executives believe delivering personalization is critical or important to reaching and engaging customers” reports Rob Stagno, “leading edge marketers and digital disruptors are execute on this promise delivering personalized content experiences in media, marketing and sales and service channels”.
The Fortune Knowledge Group CMO Summit: Marketing on the Edge, is an interactive summit for today’s top marketers. This half-day event will convene leading strategists and experts who are leveraging these trends to drive serious growth. From the frontiers of “performance marketing” to the ways leading brands are scaling at hyper-speed, we will bring new ideas and fresh insights on how marketing can deliver real value – for brands and their customers.
This immersive event will be hosted at Time Inc’s new headquarters at 225 Liberty Street, Brookfield Place, New York City. To register to attend Fortune The CMO Summit on May 19th from 8:00 AM to 1:00PM or to learn more, calling us at 203-227-6020