Introducing the Brand Publishing CMO Boot Camp

CMO Boot Camp Big SquareBrand publishing has emerged as a critical corporate competency as marketing organizations and their agencies struggle to create the high quality, contextual, well-structured marketing content essential to the success of virtually every modern marketing program. Marketing content now represents over one quarter of the sales and marketing investment in most companies and is viewed as “the life blood” of modern marketing. To meet this challenge, marketing executives are establishing publishing organizations, processes and editorial systems to support the creation of marketing content at scale in every line of business. These brand publishing systems will require a new set of skills, competencies and capabilities from a wide range of stakeholders in the enterprise publishing value chain – including line marketers, sales operations, product marketing, and communications as well as external subject matter experts, writers and agencies.

This online executive education program provides CMOs and the marketing executives responsible for content operations the core competencies and skills they need to effectively build and execute brand publishing in a modern sales and marketing environment. This program provides CMOs and the marketing executives responsible for managing marketing content pperations a roadmap for sustainably creating well organized and highly effective marketing needed to drive growth. It teaches the ten key points of leverage and scale that will allow your organization to reduce the cost and complexity of content operations at scale in a large complex organization. The curriculum covers the basics of our Brand Publishing Methodology which is based on the publishing expertise of our faculty and thousands of ongoing hours of research into the latest brand publishing best practices, skills, technologies and competencies. This program will teach marketing leaders fifty actionable best practices for streamlining, simplifying and gaining control of their publishing processes. By taking this class, you will learn practical ways to:

  1. Delivering more personalized customer experiences in digital, social and mobile marketing channels;
  2. Maximize the impact of earned, owned and paid media and digital marketing channels;
  3. Consistently executing value selling in sales and service channels;
  4. Maximize the ROI of your investment in marketing and sales enablement technology;
  5. Differentiate the brand and customer experience in the eyes of the customer;
  6. Reduce the cost and complexity of content operat